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Category Archive for "Social Marketing"

#Sponsored – How to work effectively (and legally) with Influencers

Oct 21 2020

If you’re a human with an Instagram account, you’ve most likely heard of social media influencers. Characterised by their large followings (and…

Understanding & Building a Social Media Funnel

Aug 24 2020

Whether your objection is getting a sale or driving people to dine in your restaurant, understanding and building a social media funnel…

How To Make YouTube Work For Your Business In 2020

Aug 06 2020

We’re no stranger to the fact that video, especially when done right, performs extremely well online. And we all know that YouTube…

9 Ways To Improve Your Personal Social Media Profiles

Jul 10 2020

Having a bangin’ social media presence is a great way for business owners or entrepreneurs to further promote their business. If you’re…

Facebook VS Google Analytics Conversion Tracking

Jun 11 2020

Have you noticed a discrepancy between conversion tracking results in Facebook Ads Manager and Google Analytics? We know just how frustrating it can…

Deconstructing The Wonderful World Of TikTok

May 15 2020

Before we begin, when talking about TikTok in this blog post, I will not be referring to the 2009 Hit Song by…

How To Set Up Facebook Business Manager

Mar 16 2020

Facebook Business Manager is an incredibly powerful platform that all businesses should be utilising. The platform sounds a bit daunting, and it…

What is a Lead Gen ad and why should you be using them? 

Jan 10 2020

  Lead Generation ads are a powerful ad format available for your brand’s Facebook Profile. These ads include an integrated form that…

Why Isn’t Social Media Working For My Business?

Dec 19 2019

“I tried it once, but it just didn’t seem to work.” This is a very common statement that we hear, here at…

Campaign Budget Optimisation and What This Means for Your Ads

Oct 02 2019

Once upon a time, we were allowed to set budget at the Ad Set level in Ads Manager, allocating more spend behind…