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ABOUT MILKBAR DIGITAL

Milkbar Digital is a Melbourne based agency here to help you kick digital content, marketing and social media goals

Milkbar Digital is a Melbourne-based social media and creative content agency, specialising in the FMCG and retail brands you know and love. We deliver both end-to-end social media marketing services to our clients, as well as produce premium photography and videography designed to make your customer think, feel and shop.

HOW DO WE DO THAT?

THROUGH THE MOST POWERFUL FORM OF MEDIA: DIGITAL

Social Media

Facebook, Instagram, Twitter, Pinterest, Tik Tok… whether you want ongoing social media management or just a one-off campaign or service, this is our bread and butter. We create bespoke strategies for all of our clients and will work with you to achieve long-term, sustainable success.

Digital Content

Content is king! Want to start a blog or improve your business’s content marketing? We can provide everything from professional photography and videography through to copywriting and digital design. We have our own kitchen studio, equipped with prop library, green screen and podcast facilities, or can come to your location.

One stop shop

Not sure where to begin? We can overhaul your digital presence or build you a brand new one from scratch. Websites, blogs, social media channels… Simply tell us a little about yourself and we can get that ball rolling! Did we mention we do everything in-house? The team you meet is the team who picks up the tools.

Get In Touch

Milkbar is a fresh agency ready to deliver digital ideas for your business

Our Services

Social Media Marketing

We provide end-to-end social media management for brands across the food, fashion, eCommerce, health and beauty spaces. From content creation, including professional video and photography, through to data-driven paid advertising strategies and implementation, we provide real results for businesses through Facebook, Instagram and other social platforms.

Digital Content

Whether you’re after copywriting, tone of voice development, location or studio photography, new headshots, video content or blog content, you’ve come to the right place. Want your own branded Instagram Story filter? We can do that too! We can be engaged on an ongoing retainer, or for a one-off project or campaign.

Content Creation

From recipe videos and beauty tutorials to event coverage or business explainer videos, our team of passionate content creators are ready to bring your brand to life through video content. We have our own content studio, including a studio kitchen and prop library, or can come to you – all equipment included.

ARE YOU READY TO START A CONVERSATION?

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WE BRING YOU A WEALTH OF KNOWLEDGE IN THE DIGITAL SPACE

MEET THE TEAM

SAM SIDNEY

SAM SIDNEY

Sam is the Director/Founder of Milkbar Digital and has spent the past decade working across some of Australia’s most loved brands, including Priceline Pharmacy and Pedestrian.tv. She is passionate about photography and digital strategy, and in her spare time you’ll find her cooking, watching cat videos and hanging out with her and Nic’s twins, Daphne and Wren.

KATINA ROSKER

KATINA ROSKER

Katina is the Managing Director at Milkbar. She loves strategy development, catching up with clients and managing the team.
Outside of work, you’ll find Katina spending time with her pet cockatiel, or listening to Kpop.
NIC WILSON

NIC WILSON

Nic is our Head of Video. He has spent the past 10 years as a professional musician and film maker. His favourite part about working with the team at Milkbar is filming and editing video content and helping businesses understand the power of video marketing.

ELIZABETH SWAIN

ELIZABETH SWAIN

Elizabeth is a Senior Account Manager at Milkbar Digital. She loved the creative side of digital marketing but has also become a self-confessed data geek. In her spare time, you will find her at Melbourne’s newest brunch venue or binging the latest true crime doco on Netflix.

BAYA OU YANG

BAYA OU YANG

Baya is a Senior Account Manager at Milkbar Digital. She loves producing video content, designing graphics and developing strategies for social media. On weekends, you’ll find her going for long walks with a podcast and smiling at every dog she passes.

ANTHONY LOCKETT

ANTHONY LOCKETT

Ant is a Senior Account Manager at Milkbar Digital. He has a passion for food styling, photography and creating drool-worthy content. But also loves the strategy and advertising side of his role. He is Milkbar’s resident Cocktail Master and is always discovering new boutique gins to add to his collection.

ALLISON BLACKER

ALLISON BLACKER

Allison is a Social Media Coordinator at Milkbar Digital. She loves writing copy and arranging a scroll-worthy feed for her clients’ accounts. When she’s not hard at work, you can find her tucking into an eggs benedict or hanging out with her greyhound, Kimchi.

KATY ROUBIN

KATY ROUBIN

Katy is a Content Lead at Milkbar Digital. She loves taking photos and creating aesthetic & engaging visual content. When she’s not at work, you’ll find her at gigs and festivals or planning future travels.

EMILY SHAW

EMILY SHAW

Emily is the Community Manager at Milkbar. Creative copy & providing a top notch customer experience is her bread & butter. Outside of the office you will probably find her dining out on delicious food & wine or working out & drinking green smoothies (it’s all about that balance right?).

ALEX HODGE

ALEX HODGE

Alex is a Videographer at Milkbar Digital. Inspired by traditional filmmaking methods, he is interested in pushing the envelope of social media videography. When not in the studio, he is most likely bingeing the Criterion Collection or watching gear reviews on YouTube.

CARMELA MORALES

CARMELA MORALES

Carmela is a Social Media Manager at Milkbar Digital. With a love of design, writing, and every opportunity for a pun, she enjoys bringing creative and copy together to create meaningful connections between her clients and their audiences. In her spare time, you’ll likely find her creating digital illustrations or getting lost on Pinterest.

TOM PACCAGNAN

TOM PACCAGNAN

Tommy is a Social Media Coordinator at Milkbar Digital. He loves writing punny copy, creating an aesthetic feed and finding the trendiest influencers for client accounts. In his spare time, you can find him sussing the yummiest brunch spots and bingeing the best new TV shows.

LIANNE PATTERSON

LIANNE PATTERSON

Lianne is a Social Media Coordinator at Milkbar Digital. She loves expressing her creativity whether that be through writing, photography or design. She appreciates a good aesthetic and loves curating a cohesive feed. In her spare time, you’ll find her binge-watching Youtube videos or brunching with friends.

MAGGIE HENSCHKE

MAGGIE HENSCHKE

Maggie is a Social Media Coordinator at Milkbar Digital. She loves creating captivating content through photography, copy and design. In her spare time she enjoys dinner with friends, binge-watching love island, exploring Victoria’s best hikes and has her nose stuck in a good book.

KIM TRUONG

KIM TRUONG

Kim is a Junior Social Media Coordinator at Milkbar Digital. She loves creating meaningful content and curating an aesthetic feed. In her spare time, you will find her exploring Melbourne’s newest cafés, binge-watching the latest reality TV show, or trying her hand at a new recipe.

AREN BUDIPRABAWA

AREN BUDIPRABAWA

Aren is a Junior Social Media Coordinator at Milkbar Digital. She loves all things social media and enjoys telling stories through meaningful content. Away from the desk, you will find her exploring Melbourne’s food scenery, getting excited over any kind of window shopping and if you’re lucky, you might find her music on Spotify too.

JARED JOFFE

JARED JOFFE

Jared is a Junior Social Media Coordinator at Milkbar Digital. He loves a clean, creative aesthetic and will try to include humour anywhere possible (if it’s on brand of course!). You will find Jared trying all of Melbourne’s newest sandwich spots in his spare time and binge-watching all things sport.

OCTAVIA TAPLIN

OCTAVIA TAPLIN

Octavia is a Social Media Coordinator at Milkbar Digital. She loves curating the perfect feed and creating copy that is the perfect level of informational and friendly. When she’s not working, you’ll most likely find her listening to the Queen Bey, and hanging out with her beautiful adopted cats, Sandy and Lennon.

ELLEN STANIFORTH

ELLEN STANIFORTH

Ellen is a Social Media Manager at Milkbar Digital. She loves amplifying a brand’s presence and voice within the digital sphere and witnessing the passionate online discourse that engaging content cultivates. Hailing from the UK, in her spare time she loves exploring Melbourne’s fantastic food scene.

RACHEL CHEN

RACHEL CHEN

Rachel is a Junior Producer at Milkbar Digital. She is passionate about content that is diverse, inclusive, aesthetic, yet can break creative boundaries. In her spare time Rachel is watching her favourite movie Pride and Prejudice (the Keira Knightley one), cooking, or day-dreaming about her next holiday destination.

OUR LATEST POSTS

Introducing the New Milkbar Digital

Introducing the New Milkbar Digital

Oct 22 2021

Today is a very exciting day for Team Milkbar – as we begin the next phase of our journey and launch our rebrand to the...

5 Instagram Updates You’ll Want To Make The Most Of

5 Instagram Updates You’ll Want To Make The Most Of

Oct 20 2021

With so many different platforms looking for a slice of the action, it’s no secret that the world of social media is ever...

Engineering Engaging Videos

Engineering Engaging Videos

Aug 13 2021

More so now than ever, the video format is becoming the most highly encouraged way to share content online. This is largely due...

4 Video Trends to Try in Your  Social Media Marketing Strategy

4 Video Trends to Try in Your Social Media Marketing Strategy

Jul 1 2021

By now, it’s pretty clear that social media LOVES video. From the emergence of Instagram Reels to the dominance of TikTok, the...

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1 Brenchley Place, Prahran VIC 3181 

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We bring a personal and effective approach to every project we work on.