ABOUT MILKBAR DIGITAL

Milkbar Digital is a Melbourne based agency here to help you kick digital content, marketing and social media goals
Milkbar Digital is a Melbourne-based social media and creative content agency, specialising in the FMCG and retail brands you know and love. We deliver both end-to-end social media marketing services to our clients, as well as produce premium photography and videography designed to make your customer think, feel and shop.
Milkbar is a fresh agency ready to deliver digital ideas for your business
Our Services
ARE YOU READY TO START A CONVERSATION?
Get In TouchWE BRING YOU A WEALTH OF KNOWLEDGE IN THE DIGITAL SPACE
MEET THE TEAM

SAM SIDNEY
Sam is the Director/Founder of Milkbar Digital and has spent the past decade working across some of Australia’s most loved brands, including Priceline Pharmacy and Pedestrian.tv. She is passionate about photography and digital strategy, and in her spare time you’ll find her cooking, watching cat videos and hanging out with her and Nic’s twins, Daphne and Wren.

KATINA ROSKER

NIC WILSON
Nic is our Head of Video. He has spent the past 10 years as a professional musician and film maker. His favourite part about working with the team at Milkbar is filming and editing video content and helping businesses understand the power of video marketing.

ELIZABETH SWAIN
Elizabeth is a Senior Account Manager at Milkbar Digital. She loved the creative side of digital marketing but has also become a self-confessed data geek. In her spare time, you will find her at Melbourne’s newest brunch venue or binging the latest true crime doco on Netflix.

BAYA OU YANG
Baya is a Senior Account Manager at Milkbar Digital. She loves producing video content, designing graphics and developing strategies for social media. On weekends, you’ll find her going for long walks with a podcast and smiling at every dog she passes.

ANTHONY LOCKETT
Ant is a Senior Account Manager at Milkbar Digital. He has a passion for food styling, photography and creating drool-worthy content. But also loves the strategy and advertising side of his role. He is Milkbar’s resident Cocktail Master and is always discovering new boutique gins to add to his collection.

ALLISON BLACKER
Allison is a Social Media Manager at Milkbar Digital. She loves writing copy and arranging a scroll-worthy feed for her clients’ accounts. When she’s not hard at work, you can find her tucking into an eggs benedict or hanging out with her greyhound, Kimchi.

KATY ROUBIN
Katy is a Content Lead at Milkbar Digital. She loves taking photos and creating aesthetic & engaging visual content. When she’s not at work, you’ll find her at gigs and festivals or planning future travels.

EMILY SHAW
Emily is a Community Manager and Social Media Coordinator at Milkbar. Creative copy & providing a top notch customer experience is her bread & butter. Outside of the office you will probably find her dining out on delicious food & wine or working out & drinking green smoothies (it’s all about that balance right?).

CARMELA MORALES
Carmela is a Social Media Manager at Milkbar Digital. With a love of design, writing, and every opportunity for a pun, she enjoys bringing creative and copy together to create meaningful connections between her clients and their audiences. In her spare time, you’ll likely find her creating digital illustrations or getting lost on Pinterest.

TOM PACCAGNAN
Tommy is a Social Media Coordinator at Milkbar Digital. He loves writing punny copy, creating an aesthetic feed and finding the trendiest influencers for client accounts. In his spare time, you can find him sussing the yummiest brunch spots and bingeing the best new TV shows.

LIANNE PATTERSON
Lianne is a Social Media Coordinator at Milkbar Digital. She loves expressing her creativity whether that be through writing, photography or design. She appreciates a good aesthetic and loves curating a cohesive feed. In her spare time, you’ll find her binge-watching Youtube videos or brunching with friends.

MAGGIE HENSCHKE
Maggie is a Social Media Coordinator at Milkbar Digital. She loves creating captivating content through photography, copy and design. In her spare time she enjoys dinner with friends, binge-watching love island, exploring Victoria’s best hikes and has her nose stuck in a good book.

JARED JOFFE
Jared is a Social Media Coordinator at Milkbar Digital. He loves a clean, creative aesthetic and will try to include humour anywhere possible (if it’s on brand of course!). You will find Jared trying all of Melbourne’s newest sandwich spots in his spare time and binge-watching all things sport.

OCTAVIA TAPLIN
Octavia is a Social Media Coordinator at Milkbar Digital. She loves curating the perfect feed and creating copy that is the perfect level of informational and friendly. When she’s not working, you’ll most likely find her listening to the Queen Bey, and hanging out with her beautiful adopted cats, Sandy and Lennon.

ELLEN STANIFORTH
Ellen is a Social Media Manager at Milkbar Digital. She loves amplifying a brand’s presence and voice within the digital sphere and witnessing the passionate online discourse that engaging content cultivates. Hailing from the UK, in her spare time she loves exploring Melbourne’s fantastic food scene.

RACHEL CHEN
Rachel is a Junior Producer at Milkbar Digital. She is passionate about content that is diverse, inclusive, aesthetic, yet can break creative boundaries. In her spare time Rachel is watching her favourite movie Pride and Prejudice (the Keira Knightley one), cooking, or day-dreaming about her next holiday destination.

COURTNEY LYNCH
Courtney is a Junior Videographer at Milkbar. When she’s not busy creating video or laughing at her own jokes, you might find her on a Youtube deep-dive wondering how she ended up so invested in the inner-workings of an ant colony, or thoroughly investigating if TikTok’s endless scroll is in fact endless. Her favourite part of the job is seeing ideas come to life, from a brainstorm to the edit.
OUR LATEST POSTS

What is Platform Differentiation & How Does It Benefit Your Social Media Strategy?
We hear all the time that knowing your audience on social media is important, and that’s completely true. But if your audiences...

Introducing the New Milkbar Digital
Today is a very exciting day for Team Milkbar – as we begin the next phase of our journey and launch our rebrand to the...

5 Instagram Updates You’ll Want To Make The Most Of
With so many different platforms looking for a slice of the action, it’s no secret that the world of social media is ever...

Engineering Engaging Videos
More so now than ever, the video format is becoming the most highly encouraged way to share content online. This is largely due...
Get in contact
SEND A MESSAGE
We bring a personal and effective approach to every project we work on.