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SOCIAL MEDIA MANAGEMENT & CONTENT CREATION

Russell Hobbs ANZ

“We are so thankful for all the professionalism and social media expertise that Milkbar Digital has brought to Russell Hobbs over the last 12 months.

Our account manager Ant is an expert in all things social media and the ultimate foodie. In addition to constantly optimising the socials calendar with amazing on-trend food content and ideas, he is frequently testing and getting the best possible outcome in audience targeting to maximise our socials advertising. All while being super flexible with stock delays and re-phasing/timing or products.

Milkbar Digital are frequently pushing and testing with ideas on how to innovate and help us stay at the forefront of new changes in the ever-evolving social media space.

We very much look forward to tackling the future and growing together with Milkbar Digital.”

Dean Hammerton, Brand & Communications Manager – Home Appliances, APAC

Brief

We were engaged by the wonderful team at Spectrum Brands to manage the social media presence of global home appliance brand, Russell Hobbs. We execute end-to-end social media management and ensure we are creating a local presence that aligns with the international side of the business but maintains a distinctly local flavour and a seasonally relevant strategy.
  • Create content that educates consumers on how to use the broad range of appliances
  • Execute an advanced social buying strategy that targets the many various audiences for Russell Hobbs
  • Align with the international brand DNA and values

Results

We have continued to develop engaging and much-saved recipe content, home tips and tricks content and driven high volumes of website visitation to stockists and retailers, all with a smile!

Get in contact

1/5 Little Chapel St, Prahran VIC 3181 
1300 MILKY B
[email protected] 

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We bring a personal and effective approach to every project we work on.





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