WELCOME TO LIKE & FOLLOW, A NEW PODCAST BY THE CREW AT MILKBAR DIGITAL, THAT DISCUSSES THE IN’S AND OUT’S OF SOCIAL MEDIA MARKETING.
FOLLOW ALONG AS WE CHAT ABOUT ALL THINGS SOCIAL MEDIA WITH SOME OF THE COUNTRY’S TOP MARKETING TALENT, RISING STAR INFLUENCERS & OF COURSE OUR OWN TEAM HERE AT MILKBAR.
As we learn more about the world around us, consumer expectations have changed. The conversation around sustainable practices has influenced the way that consumers choose which products and brands they decide to spend their money on, with many consumers choosing to purchase from brands with more sustainable practices and products. In this episode of Like & Follow, Liz and Katina join Ben to discuss how social issues such as recycling and climate change have affected how consumers interact with brands, and how brands market to these customers.Listen Now
Episode 15: A picture might be worth 1,000 words, but let's not discount how important of the words themselves! Good copy is essential to building your brand voice in an online space and can turn potential customers into loyal customers. So what makes effective copywriting?
Episode 14: We've spoken before about what kind of content works best on various platforms, but how do you get the most out of the content that you have?
Episode 13: Video content has become such an important part of the social media experience. There are platforms dedicated to video content and others that seem to favour video over still photos. Not only did video kill the radio star, but it's also currently killing it on social.
Episode 12: Influencer Marketing has exploded in the last few years and has run into its fair share of setbacks. While some see it as a new industry, we can trace its roots back to the movie stars and celebrity culture of old.
Episode 11: Customers are buying more and more online than ever before, and while we may be moving away from the face-to-face experience, that doesn't mean that good customer service isn't needed anymore.
Episode 10: So nice, we had to do it twice! We had such a huge amount of things to talk about in part 1 of our Trends Recap that we had to make this a special 2 part episode!
Episode 9: We're halfway through 2020 and what better time to look back at some of the trends that have caught our eye?
Episode 8: With more people looking to work from home than ever before, we thought it would be a good idea to put together a few handy tips and tricks for those who might be finding themselves working from home for the first time.
Episode 7: There's no doubt that 2020 has been hard on the hospitality and retail industries. With people not able to visit in person, it's made the need for a strong online presence much more important.
Episode 6: In this episode, Milkbar Digital's TikTok team of Allison, Callum and Ben look to do a deep dive into what TikTok is and how it can help brands looking to expand their social media presence.