SOCIAL MEDIA ADVERTISING
Arguably one of Australia’s most iconic fashion brands, Sportsgirl is a brand well-loved by generations. We’ve been working with the team for a number of years and are currently supporting them by executing a highly specialised paid advertising strategy.
- Create a targeted paid ads strategy, including extensive retargeting.
- Set up integrated marketing funnels, utilising data from a range of sources.
- Create customised ad creatives and copy, including A/B testing.
We work closely alongside Facebook Marketing Experts to keep abreast of industry trends and ensure best practice. We carry out daily monitoring of all campaigns, audiences and ads, tweaking and updating on the fly based on our insights.
Working so closely with the e-commerce side of the business, we’re able to monitor our successes in real time, assisting the brand to hit sales targets and exceed KPI’s via their online store, which became a pivotal part of their business during COVID-19 and continues to grow.