Cinemagraphs: What They Are and Why Your Business Needs Them

June 12, 2017

The award for hottest thing right now in the world of Social Media Videos would have to go to the Cinemagraph.

What is a Cinemagraph?

It is the method of combining a still image with video to create an infinite effect. It creates an illusion that despite looking at a picture you are looking at an animation.


In layman’s terms:

It looks like a photo but it’s moving.

It’s an opportunity to create a beautiful image that is deceptive and accessible in equal terms.


Why are we wowed?

The beauty of the Cinemagraph is that the effect is applicable to any business, no matter the industry. The limitations of its eye grabbing usefulness fall on the creator’s power of imagination.

Video content is always favoured by the mysterious algorithms of Facebook, so we believe you should embrace any opportunity to create something unique that will grab your audience’s attention and create a “thumb-stopping moment” that is quite powerful in terms of brand awareness.


I’m worried about money – are they expensive?

At the end of the day the proof is in the pudding. This technique is being harnessed by more and more brands, and you’re probably already seeing them in your social media feed.

Whether it’s the never ending pour of a bottle of beer, the flow of a model’s hair in the breeze, or the barista adding their final touch to their latte art – the Cinemagraph is marking its territory in the digital space.

Despite their impressive look, they are relatively simple to create and quite cost-effective. Dollars to Doughnuts, this is a great way of engaging your audience.


If you would like to dip your toes into the blossoming world of the Cinemagraph, contact us at Milkbar Digital and we will see how we can make your brand infinite.

Milkbar Digital is a Melbourne social media and content production agency, specialising in small to medium businesses. We also love video production and are experts in the area of social media video marketing.

Image source: Unknown / Google

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