Episode 16

As we learn more about the world around us, consumer expectations have changed. The conversation around sustainable practices has influenced the way that consumers choose which products and brands they decide to spend their money on, with many consumers choosing to purchase from brands with more sustainable practices and products. In this episode of Like & Follow, Liz and Katina join Ben to discuss how social issues such as recycling and climate change have affected how consumers interact with brands, and how brands market to these customers.