Influencer Marketing has exploded in the last few years and has run into its fair share of setbacks. While some see it as a new industry, we can trace its roots back to the movie stars and celebrity culture of old. In this episode of Like & Follow, Ben and Maddie sit down and take a look into the factors that influence the influencer community. With all that 2020 has thrown at the world, influencer marketing has seen remarkable changes. What’s in store for the world of influencer marketing? Listen in to find out.