When people ask me what my proudest business achievement is, a lot of things come to mind. Growth, client account wins, office renovations, the grazing boards I made last week… etc. However, the thing that stands out the most, is without a doubt, the team culture we have at Milkbar. And it’s one of the […]
Once upon a time, we were allowed to set budget at the Ad Set level in Ads Manager, allocating more spend behind certain audiences and targeting than others depending on where we *thought* we saw their value. However, if you’ve hopped onto Ads Manager this past month you may have noticed a pretty significant change […]
Social media has given consumers access to brands in a way like never before. If you have an issue or a question that you want to ask, all you have to do is find them on social media and ask away. “All the world’s a stage, and all the men and women merely players” One […]
Written by Tommy Paccagnan As I saw myself approaching the end of my Bachelor of Business Marketing degree at La Trobe University, I began to realise the importance of undertaking an internship to gain some hands-on, real-world experience – and recently got the pleasure to do just that with the incredible Milkbar Digital team! How […]
On Friday 19 July, the Milky-B team had the wonderful opportunity to attend the Interactive Minds Digital Summit this year, held at the Atlantic Group in Docklands. As with every year, the Interactive Minds team pulled together a diverse and topical lineup of speakers who divulged their industry advice and future digital marketing predictions. Data […]
From all of the memes, endless articles, and your own Instagram usage, you would have noticed that Instagram has started their trial to hide the number of likes on posts. Whilst this trial has only rolled out in Australia, New Zealand, Japan, Brazil, Italy and Ireland, and can possibly be reverted at any time, today […]
A great social strategy requires a solid foundation! Don’t know where to start? Content pillars are your new BFF. A fancy name for ‘types of content’, content pillars are an important part of any brand’s social strategy and ensure you’re reaching all of your key audiences. What types of content pillars should you use? Using […]
If you’re just getting to know your customer base or getting started with Ads Manager, split testing may just be your new advertising BFF. Sadly completely unrelated to splits of the banana variety, split testing (or A/B testing) is a new feature in Ads Manager that allows you to test an element of choice within […]
Facebook Ads Manager is a whole world in itself. Although exciting in its potential, the abundance of features can sometimes be a lot to take in. In today’s blog post, we’ll be providing you with 5 Facebook Ads Manager Hacks that we use day in, day out to help with reporting, monitoring, and ad optimisation. […]
While Facebook Groups aren’t a new feature, we have seen more brands begin to harness them in order to build their online community, create authentic engagement with their audience, gain user data and conduct market research. Last year, Facebook rolled out a pixel for Facebook groups that allowed admins to track behaviour after clicking on […]
Milkbar Digital has been made aware of a scam operating via WhatsApp and multiple impersonation websites claiming to be recruiting users for app-related tasks and payment. Please note: This is a scam and Milkbar Digital does not hire or operate via any of these fake websites.