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Nostalgiacore in Marketing

Nostalgiacore in Marketing

Mar 13 2024

I still remember the first time I listened to Shannon Nolls’ version of “What About Me?” and consequently listened to it on repeat for the next two years. Now, when it occasionally plays (because I am that person that just listens to their liked songs on shuffle) I fight the urge to dramatically drop to […]

2024 Internship Program: Applications Now Open

2024 Internship Program: Applications Now Open

Feb 05 2024

Wanted: Social Media Interns at our Digital Marketing Agency in Prahran! Join our vibrant team of digital marketers in Melbourne on a 2-day per week, 8-week long internship! We welcome diversity and encourage everyone to apply regardless of their backgrounds. We believe that a diverse team is a strong team, and we’re flexible and adaptable […]

Workplace Culture… isn’t an accident

Workplace Culture… isn’t an accident

May 29 2023

Here at Milkbar, we often get complimented on the workplace culture or even just the ‘vibe’ of the office when you first walk in. It’s what clients will often mention, as well as guests who might be collaborating with us, and team members when they commence employment with us or when they do an exit […]

What is Platform Differentiation & How Does It Benefit Your Social Media Strategy?

What is Platform Differentiation & How Does It Benefit Your Social Media Strategy?

Jun 09 2022

We hear all the time that knowing your audience on social media is important, and that’s completely true. But if your audiences across platforms are different or resonate with your content in varied ways, how can you make your social media strategy stronger to suit this? If the people who interact with you on Facebook […]

Introducing the New Milkbar Digital

Introducing the New Milkbar Digital

Oct 22 2021

Today is a very exciting day for Team Milkbar – as we begin the next phase of our journey and launch our rebrand to the universe. It is something we have been looking forward to putting together, and we hope you like it as much as we do. So – why the new look? Firstly, […]

5 Instagram Updates You’ll Want To Make The Most Of

5 Instagram Updates You’ll Want To Make The Most Of

Oct 20 2021

With so many different platforms looking for a slice of the action, it’s no secret that the world of social media is ever changing. How else will the plethora of social media apps continue to compete and outdo each other? Every serious player knows that being on top of the pack means being innovative and […]

Engineering Engaging Videos

Engineering Engaging Videos

Aug 13 2021

More so now than ever, the video format is becoming the most highly encouraged way to share content online. This is largely due to its ability to rapidly engage an audience and hold that engagement through narrative storytelling. By the end of this article, you’ll know some highly effective techniques in grabbing an audience’s attention […]

4 Video Trends to Try in Your  Social Media Marketing Strategy

4 Video Trends to Try in Your Social Media Marketing Strategy

Jul 01 2021

By now, it’s pretty clear that social media LOVES video. From the emergence of Instagram Reels to the dominance of TikTok, the past year has proved to most advertisers on the digital platforms that if your content’s not moving, it’s probably not working.  But what makes a video sing? And how can you make it […]

Instagram Reels VS TikTok: Which is better?

Instagram Reels VS TikTok: Which is better?

Jun 17 2021

We can’t deny the impact TikTok has on the social media landscape. Having first launched back in September 2016, the app has been installed on devices over 2.6 million times worldwide, with 9 out of 10 users returning to the app multiple times daily. The app has become a huge place for generating trends from […]

Clubhouse: Is Audio The Future Of Social Media?

Clubhouse: Is Audio The Future Of Social Media?

Jun 03 2021

A long, loonnngggg time ago you would call your friends or romantic interests from the comically large home phone residing on your kitchen wall like a spider you hadn’t quite noticed yet.   Through this giant box of plastic, we would exchange verbal pleasantries with others while twirling the spiral phone cord around our fingers […]