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9 Ways To Improve Your Personal Social Media Profiles

9 Ways To Improve Your Personal Social Media Profiles

Jul 10 2020

Having a bangin’ social media presence is a great way for business owners or entrepreneurs to further promote their business. If you’re looking to grow your personal social media profile so that you can use it to promote your business in an effort to reach more potential customers, gain additional brand awareness, and establish a […]

Lightroom And Why You Should Be Using It

Lightroom And Why You Should Be Using It

Jun 29 2020

Adobe Lightroom is one of the go-to photo editing programs for photographers & content creators alike. It offers a comprehensive selection of tools to edit images, including everything from cropping & colour correction to stylised editing & retouching. It can seem a little intimidating at first, particularly in comparison to other photo editors which offer […]

Facebook VS Google Analytics Conversion Tracking

Facebook VS Google Analytics Conversion Tracking

Jun 11 2020

Have you noticed a discrepancy between conversion tracking results in Facebook Ads Manager and Google Analytics? We know just how frustrating it can be to see different results when you are trying to report, track and optimise your customer’s journey. In this blog post, we will go through the differences between each tool to explain how […]

Follower Count Vs Engagement: Which Should You Pay More Attention To? 

Follower Count Vs Engagement: Which Should You Pay More Attention To? 

May 29 2020

If someone were to ask you, “How do you know when you’re doing well on social media?”, what would your answer be? When people first think of social media success, chances are they think of getting as many followers as they can. In the past, a high follower count was the ultimate element of social […]

Deconstructing The Wonderful World Of TikTok

Deconstructing The Wonderful World Of TikTok

May 15 2020

Before we begin, when talking about TikTok in this blog post, I will not be referring to the 2009 Hit Song by Ke$ha of the same name, nor will I be referring to the delicious Arnott’s biscuits called Tic Tocs (although both of these would be the perfect complement to this blog post).  Now that’s […]

A Digital Transition: Top 10 Tips for Pivoting to Digital (Free Guide)

A Digital Transition: Top 10 Tips for Pivoting to Digital (Free Guide)

Mar 30 2020

Like most businesses, you’ve felt – or are feeling – the effects of the COVID-19 crisis. Whether it’s changes to customer patterns, operations & logistics or even your entire business model, this ongoing situation has had and continues to have a widespread social and financial impact. However, now more than ever before, people are spending […]

Pivoting to Digital – Helpful tips for Restaurants, Cafes and the Hospitality Industry during this Pandemic

Pivoting to Digital – Helpful tips for Restaurants, Cafes and the Hospitality Industry during this Pandemic

Mar 27 2020

Like most businesses, you’ve felt the effects of the COVID-19/Coronavirus crisis. Whether it’s changes to customer patterns, operations & logistics or even your entire business model, this ongoing situation has had and continues to have a widespread social and financial impact. However, now more than ever before, people are spending their time online – whether […]

How To Set Up Facebook Business Manager

How To Set Up Facebook Business Manager

Mar 16 2020

Facebook Business Manager is an incredibly powerful platform that all businesses should be utilising. The platform sounds a bit daunting, and it can also be a little difficult to set up correctly. In today’s blog post, we’ll be running you through the how-to’s and special Milkbar tips to ensure that your Facebook Business Manager setup […]

What is a Lead Gen ad and why should you be using them? 

What is a Lead Gen ad and why should you be using them? 

Jan 10 2020

  Lead Generation ads are a powerful ad format available for your brand’s Facebook Profile. These ads include an integrated form that allows consumers to share their contact details and other information with your business. It’s also a great way to get vital feedback on products and services that they are interested in. Consumers simply […]

Why Isn’t Social Media Working For My Business?

Why Isn’t Social Media Working For My Business?

Dec 19 2019

“I tried it once, but it just didn’t seem to work.” This is a very common statement that we hear, here at Milkbar. Usually from a frustrated small business owner, who is trying to understand why the social media networks that everyone and their dog has told them they “need to be on” just aren’t […]